Global 7500 Cabin Management System
UX across Mobile App, Software, and Hardware
How I led the complete cabin user experience across mobile apps, software, and hardware on an award-winning business jet. I partnered with various international suppliers to meet the needs of users and stakeholders.
Scaling a Global UX Team
UX Leadership
How I led the global UX Research & Design team and raised org-level UX awareness and maturity. I impacted the roadmap through clear vision, accountability, and gaining peer trust. While achieving aggressive revenue goals, the team built new platforms, improved usability, and aligned UX across the product portfolio.
Persona Library &
Journey Map
UX Research into Product Strategy
How I led the UX Research effort to:
• Build a complete Persona library.
• Map the complete marketing campaign journey and its operationalization.
• Provide insights and recommendations on improving organizational-level efficiency and overall user experience through a roadmap strategy.
Samsung DSP
Goal Oriented Workflow
User-Centered Product Strategy
How I secured and worked with a dedicated task force to introduce outcome-oriented workflows to the Samsung DSP. By streamlining the end-to-end campaign and flight workflows, we successfully:
• Massively reduced task completion time
• Reduced error rates
• Dramatically improved page loading time
Samsung Ads
Design System
Scaling Design Ops to Improve Velocity
How the UX component library has improved:
• Consistency for users across all platforms, product domains, and features.
• Efficiency, velocity, and contributions across engineering teams and sites.
Industrial Design, CAD Modeling, Rendering
Architectural, transportation, and consumer products
• Sample of industrial design projects I collaborated on earlier in my career.
• Sketches, 3d models, technical drawings, renderings, animations, prototypes
• How I collaborated with end-users, clients, and suppliers to bring the product design intent into production.
